Hello beauties! It is not a secret that I am a massive fan of cream eye shadows. Be it MAC Paint pots, Benefit Creasless Cream Shadows, MUFE Aqua Cream… I just love them all. Last year though Maybelline came out with their own range of affordable cream eye shadows and they instantly took over the beaut world. Pretty much everyone I know swears by them and there is a reason why – they are brilliant. I have a few of these little pots wandering around my makeup collection but my absolutely favorite at the moment is Permanent Taupe (£4,99) or Tough as Taupe ($5,99), as they call it in the US.
I picked up Permanent Taupe a few weeks ago after seeing it in a makeup tutorial on YouTube. I was instantly drawn to its gorgeous cool-toned mauve-y gray shade. What I love about it is that it is matte and doesn’t have any shimmer or glitter in it. Pretty much all of my cream eye shadows are shimmery so this is definitely a fresh change. This shade is absolutely perfect to serve as a base for a nice smokey eye or just to wear on its own to deepen up the look a bit. Permanent Taupe could be build up or down depending on your preferences and it is so easy to just swipe some color all over your lids for a natural everyday makeup look. The shade really reminds me of MAC Stray Gray Paint Pot, which one of my friends wears all the time and I find them quite similar. I feel like Permanent Taupe is a very universal shade and would look great on everyone no matter what eye color or skin tone you have. I love how it compliments my green eyes and make them pop beautifully and I think this eye shadow would look especially gorgeous on girls with green / blue eyes. <3
Consistency wise, Maybelline Color Tattoos are definitely amazing. They are cream gel shadows, which glide on the lids like charm. They are so so creamy and smooth and they don’t dry down super quickly so you have a bit time to play around with the shadow and blend out the edges. I usually use my finger to apply cream eye shadows, which I am not gonna lie – could get messy, so this is a massive plus for me. Bravo Maybelline! I find that Permanent Taupe is creamier and smoother that my other Color Tattoos and I believe we have the lack of shimmer to thank for that. Another thing I love about this eye shadow is that it is really pigmented. I definitely don’t need much product to get it fully opaque, which is fab! As for the lasting power of Permanent Taupe, I would say that it really is fantastic. I was quite skeptical about the whole 24hr lasting power, as I usually don’t tend to trust such big claims but these proved me wrong. Now I obviously haven’t worn them for entire 24 hours as I can’t stand having makeup on for so long but I did wear them once for some good 15 hours (without primer underneath) and the shadow was still going strong. It didn’t fade, smudge or anything like that – it was as opaque and vibrant as it was it the morning. I was definitely impressed! :) I also wanted to mention that Permanent Taupe has never creased on me and this comes from a person with relatively oily eyelids. The formula is such a little winner! Ah, almost forgot to mention that you can wear the Color Tattoos both as eye shadows and as eyeliner, which is lovely and gives you so much more options to play with. I adore lining my lower lash line with Bad to the Bronze – it opens up the looks and gives it nice warmth! :)
In a nutshell, the Maybelline Color Tattoos are my go-to drugstore cream eye shadows. They are affordable and the quality is absolutely brilliant! The shadows are really buttery and creamy and so easy and faff-free to work with. The color pay-off is insane and they legitimately stay on for an entire day without creasing or smudging! The color range is also great as Maybelline offer both beautiful neutrals and crazy bold, vibrant shades. Definitely check this range out if you haven’t already but I warn you – you may fall in love and want to get every single shade available. I know I do! ;)
Have you tried the Maybelline Color Tattoos before? How do you like them and which is your favorite shade? Would you pick Permanent Taupe up?